Using Pay Per Click Ads is an economical way to get relevant traffic to the site. To make it more effective, be sure to use keywords in your ads. This will make it appear more relevant to your target users. At the same time, be sure to take advantage of the testing opportunities that search engines offer. By split testing your ads, you’ll be able to prune out the ineffective ones and expand your stable of effective and profitable PPC Ads.
Aside from testing your ads, you should also monitor your keywords to find out which among them are truly bringing in the sales. Having this data will really help you identify which keywords are profitable and which ones are just costing you a lot of money. You can do this from within Clickbank, and it's easy to set up.
Here are the instructions:
1. Sign into your Clickbank account
2. On the top of the page, click on "Account Settings"
3. Scroll down and choose "Integrated Sales Reporting"
4. Click edit
5. Click the green button that says "Add Tracking Code"
6. Follow the instructions and paste in your code
Reminder: Be sure to use your unique hoplink when creating the link back to our sales site. This will make it possible for us to trace the sales your refer back to you.
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